Providing diverse solutions for product creation to meet various needs
enjoy smile Co.
Kanagawa Japan
Optimizing Product Value and Price Balance

Product Development Consulting

In the world, there exists a wide range of products, from simple everyday goods to highly sophisticated artificial satellites. Japanese companies have established their brands with a focus on specialized technologies, proudly bearing the label “Made in Japan.” However, in today’s market, it has become challenging to reflect the value that customers desire in the product’s price. It is crucial for a product to not only meet customer needs but also be priced within a range that is realistically accessible to them.

RC (Radio Control) models, despite being more complex than general goods, are relatively simpler than typical industrial products. Nevertheless, they involve multiple manufacturing processes, such as metal processing, plastic molding, painting, and assembly. We leverage our experience in RC model product development and collaborate with domestic and overseas partner factories to support the creation of products that strike the right balance without unnecessary features.

Differentiation

Through market research, we grasp our customer’s needs and conduct studies on competing manufacturers and rival products. Based on the results, we will contemplate on how to create unique products that will delight our customers upon purchase. Setting goals, including pricing, we provide advice on design and offer suggestions on production locations. Additionally, we are ready to undertake implementation as needed.

Enrichment

By adding services to our produced goods, we enhance their appeal and strive to turn our customers into fans. We encourage the use of web and social media to share the process leading up to the launch of new products, engaging our customers and reflecting their feedback in the development of new items.

Streamlining

From building business plans to cost calculations, sales methods, order management, production control, shipping, quality management, and distribution, we support the streamlining of operations. Moreover, we focus on user support and brand image building, increasing customer satisfaction, boosting repeat purchase rates, and maximizing profits.